Thought I would post this up and then realised its quite fitting as its halloween soon of course.
This is a project I've been working on for a guy called Didi who is starting up an organic food and beverage company in Australia.
The logo and title of the soup are cut out of the illustration which works really well, I masked the text out with masking fluid and painted the pumpkin over the top. I like the hand-painted feel but the company wanted it to be a bit more slick so they decided to place the text digitally over the top of the illustration instead, so they look more like this:
It started with a pumpkin soup, and now the range has expanded to tomato soup, lamb soup, chicken soup, moroccan chickpea soup - and baked beans...more to follow when they go into production...